XXRAY SpongeBob SquarePants Hidden Dissectibles

Photoshoot of XXRAY SpongeBob SquarePants Hidden Dissectibles toys for Nickelodeon’s social media. I was given the brief to display the retail toys to reflect their creepy nature to be posted around the time of Halloween to boost sales and awareness of the toys.

Together with my prop assistant Rachel Yi, we set up each scene focusing on the toy itself with the background changing slightly for each image for a dynamic carousel of viewers favourite characters.

Project Role

  • Art direction
  • Photography
  • Production
  • Post editing

90's Nick XXRAY Reptar

Photoshoot of 90’s Nick XXRay Reptar toy for Nickelodeon and NickRewind’s social media channels. Using the time of year to promote this for nostalgic and new audiences to give this limited edition Reptar as a gift for Christmas.

Appealing to the Rugrats and 90’s audience, I focused on the relationship between Tommy and his toy dinosaur Reptar and how that is reciprocated Reptar (badly) wrapping a gift for Tommy for Christmas. This strikes feelings of the joy of childhood toys and meaningful gift giving during the holidays

Project Role

  • Art direction
  • Photography
  • Production
  • Post editing

Spongebob Squarepants Meme Toys

Photoshoot of the Spongebob Squarepants Masterpiece Memes vinyl figure collection. This photoshoot brings to life the most popular SpongeBob memes from the interwebs as glorious vinyl figures.

The memes made into toys are the well known; Imaginaaation SpongeBob, Handsome Squidward, Mocking SpongeBob and Surprised Patrick.

Project Role

  • Art direction
  • Photography
  • Production
  • Post editing

Nickelodeon Franchise Pins Shoot

Photoshoot of multiple franchise pins assortments. From TMNT to Invader Zim, these pins are collectable and a cool nostalgic touch to add to any outfit or material. 
Project Role

  • Art direction
  • Photography
  • Production
  • Post editing

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