This campaign was for breakingnews.ie – a popular Irish online news website, for the Rugby World Cup 2016. Using classic rugby tropes and the hashtag #NoDistractions, we created a series based on how those who were interested in the World Cup fixtures, wouldn’t be distracted from the live results that BreakingNews.ie provide and how rugby was engrained into their lives.

From lads jumping in a line out to stop their girlfriends catching the bouquet at a wedding to not even the cinema could distract you from the live updates on your phone. We showed that BreakingNews.ie was the place to be for your Rugby World Cup fix.