BenchWarmers Campaign

This campaign was for BenchWarmers – an Irish sports and banter websites with over 2 million likes on Facebook, for the Rugby World Cup 2016. Using classic rugby tropes and the tagline ‘Get Closer to the Action‘, we created a series based on how those who were interested in the World Cup fixtures, wouldn’t be distracted from the insight, commentary and comedy that BenchWarmers provide about it.

Innocent looking Grandmothers and intimate situations won’t stop you from getting involved in the observations and banter on the BenchWarmer’s social media platforms.

Project Role

  • Art direction
  • Photography
  • Branding
  • Copywriting